![]() ![]() Now, in addition to their wildly successful brews, the company runs its own distribution with an honor pledge to release any manufacturer from its agreement without forcing them to meet the extremely high bar that the law otherwise requires. When the founders of Night Shift looked at the bad deal, they saw a good opportunity to partner with other like-minded brewers and distillers. Jim Koch, brewer of Sam Adams, has been quoted as saying, "It's easier to get out of a bad marriage than a bad wholesaler relationship." That didn't sit well for the makers of Night Shift beer in Everett, Massachusetts, where the franchise laws have been described as harder to get out of than wedlock. Over a century ago, before Prohibition in 1920, most towns in the US had their own distinct brewhouses that reflected the local character.Īfter the law was repealed, the beer business came to be dominated by just a few major companies until President Jimmy Carter legalized home brewing in 1979.īut before the rebirth of the craft beer industry, many US states enacted franchise laws that severely restricted a brewer's ability to end its relationship with a distributor.Ī law that was intended to protect small distributors from giant brewers now binds small brewers to powerful distributors. Business Insider spoke with cofounder and president Rob Burns about the strategies his team used to grow the brand into a local favorite, and BI visited the brewhouse to see where it all happens.The beer was initially distributed using one of the founders' Subaru Outback, and in 2016 they launched Night Shift Distributing to disrupt Massachusetts' anti-competitive alcohol wholesale regulations.Brewing capacity is up to 120 barrels between their own 20-barrel brewhouse and a 100-barrel contract facility. In late 2014, they opened their current brewhouse in the nearby town of Everett, where production jumped sevenfold almost overnight.Night Shift Brewing cofounders Rob Burns, Mike O'Mara, and Michael Oxton started brewing three-barrel batches of unique craft beer in their apartment kitchen in Somerville, Massachusetts, near Boston.Account icon An icon in the shape of a person's head and shoulders. ![]()
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